Some might think creating a brand for your pet is crazy talk. The thing is the pet industry is a billion dollar industry and hey were all pretty guilty of over spoiling our pets. Creating a brand specifically for your pet can open many unknown, but fun doors for the both of you. We have been fortunate enough with all of our four legged kids to have some neat opportunities and exposure. We have done photoshoots, music videos, had featured articles and even news pieces on our crazy bunch. With the exposure comes possible brand partnerships which helps start creating a brand for your pet. Why would you want to have a brand for your four legged kid? well, it's a simple as income and exposure for the both of you. We have a running joke in our household that the pets have to make some sort of living for themselves as well. What we have found to help us on our journey and creating brand for them are some fairly easy steps that anyone can do. I have to say were lucky enough that we are a marketing and creative firm so we DO have an upper hand there, but anyone can find a source to do this as well and help them too. Think back to a brand that you can't help but look at that always catches your eye....what is it that catches your eye about that brand? Is it the colors? shape? pattern? Use what catches your eye and start plugging that into your brand. Consistency is key in a brand from colors used to a logo being used. Creating a killer logo is going to help take your brand a long way. People see neat and different as something they want to be a apart of and finding a creative that can help create your vision will be a lot of fun for you as well as give you something to be proud of. Think outside of the box when looking for a creative to collaborate on these things, street artist, graphic designers, tattoo artist even graffiti artist. Anyone can do clip art so stray away from that so you have a chance of standing out rather than blending in and being confused with someone else's clip art. I can't tell you how many times I've seen grooming clients with the pink poodle and they ALL blend in to me and I forget who they are, because I've seen it far too many times. Sure you are going to spend a little bit more money, but you're getting a custom and quality piece that sets you apart from others in your industry. There are MANY adorable pets, so what is IT that helps set your pet apart? Are you making sure to capture your pets best fun features. My top advice I'd have to give is invest in yourself if you want others to invest in you as well. Things I personally would invest in are: a creative to capture my wants and needs for a custom logo, a camera to capture content of my pet, creating a social media presence (and this is free to do), give away trinkets, a catchy hashtag and last but not least go out and about with your pet as often as possible. Give away trinkets have worked well for my pets due to all the traveling we do and people we have come across, it's nice to give these people a take away. I made sure to have decals made with my pets logo as well as social media hashtag on it so people can follow them and their adventures. These decals don't cost much of anything, but they give you a connection to a new follower and possibly a new connection to something bigger. Stay connected and be active social media on a daily basis keep the pets presence known and use trending hashtags. I hope this has helped some understand how to go about creating a brand for their pet and how to set themselves apart.
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I've learned when a cat has to go they have to go, which can make traveling scary because well cat pee *ick the smell*. This method has made traveling in airports not so scary and makes delays less stressful. I use a foldable storage organizer and line it with a grocery bag. I keep a ziploc bag of the light weight litter in my purse or her travel bag. Once I know she has to go I set up her box and allow her to do her business then fold it right back up and pack down into her travel bag. This helps my peace of mind when the plane gets delayed several times because traveling with a cat isn't quite the norm. Hope this helps if there's any questions feel free to ask.
I had my heart set on a hairless cat for years and never thought I'd ever have the chance to actually own one. My heart could of exploded with joy when my boyfriend finally gave me the go ahead...and so the search began. I found MANY I wanted, but they were either too far, or I didn't trust the breeder thinking they were a scam company, I couldn't find a retired breeding kitty that wasn't under 2k as a pet. Just one thing after another and while planning a trip to Hot Springs, Ar where we have a condo. I just so happened to google to see if there was by chance any breeders around and had very low hope there would be. I think my boyfriend was thinking here we go when I squealed that I found a breeder IN Hot Springs, who just had kittens and was taking deposits. She had one kitten left and she was PERFECT. I wanted a skin tone colored one while my other half wanted a black one and she had BOTH colors on her. It was a LONGGGGGGG 6 week wait and the pictures the breeder would send were never enough I wanted more and more. I spent 6 weeks making sure I had everything ready for her arrival and did a lot of clothes shopping for her too, because c'mon it was a hairless cat she totally "needed" cute dresses right?!!? It was about two weeks before my actual time to go and pick her up and my boyfriend had to go to Hot Springs on business and told me that picking her up would be delayed a bit. My heart sank and I was crushed that I had to wait even longer to be able to hold her in my arms. Little did I know he was going early to bring her home to surprise me ...which I found out as he was traveling home. Work was the LONGEST day ever and I mean EVER. I stepped into my house to see the tiniest cat-rat I have ever placed eyes on. I squealed and went straight to her and cried. She was SO tiny, big ears, a soft rowdy meow and MINE... I couldn't even deal with her cuteness I was immediately in love with her. We have had her on the road literally since my boyfriend picked her up to bring her home. We lived at the time in New Orleans which was a good 8 hours to Arkansas. She was completely fine with being in the car and actually slept he said most of the time on the road. As she has gotten older she has become even better in the car. We keep a shallow litter-box in the car that has a lid to go with it that sits behind the seat and never ever has she had an accident while being in the car. She tends to see the car as her safe place and if she is out and the car is open she runs to it and meows at us to c'mon and go. There are of course safety precautions when traveling with any pet, but a cat for sure. We have made sure to work with her and making sure she knows that when the doors open she is not to run off, but to stay IN the car. For her to learn this we actually connected her leash to the inside of the car and only allowed X amount of slack out for her to be IN the car without being able to exscape. Over time she has learned she is allowed to go so far until we signal to her that it's ok to come completely out. If your cat is weary of the car I'd suggest putting them in a kennel to get use to the cars feeling for short rides and give them treats when you get into the car. Make a connection to the car being a "fun" place for them to be. Over time let them out the cage while keeping them leashed to something to let them observe their surroundings. With time they no longer will see the car as a threat or a horrible place to be and rides in the car become fun for both you and your four legged friend
Hope this has helped, if any questions please ask away we would love to try to help more of our friends be able to bring their pets on all their adventures. Adventure on my friends! |